Press Releases

SQL Server Rockstar Thomas LaRock Joins Confio Software

BOULDER, Colo. June 8, 2010 - Confio™ Software, the makers of the Ignite 8 for SQL Server performance analysis software, announced today that SQL Server expert Thomas LaRock has joined the company's senior DBA team. As a Microsoft Most Valuable Professional (MVP) and a Microsoft Certified IT Professional in both Database Administration and Development, LaRock will be instrumental in interacting with SQL Server based businesses across the country while they implement and utilize Ignite 8.

LaRock is widely respected in the SQL Server industry and currently serves on the board of directors of the Professional Association of SQL Server (PASS). LaRock is also the accomplished author of DBA Survivor: Become a Rock Star DBA and he runs one of the SQL Server industry's most well-read and influential blogs,, also known as SQL Rockstar.

"Tom's expertise in SQL Server further rounds-out our team of expert DBAs who are critical in working with clients seeking solutions for performance bottlenecks," said Matt Larson, CEO and founder of Confio. "Fans of the SQL Rockstar will be pleased to know that Tom will still be an independent and influential voice in the industry. In fact, his new role at Confio will allow him to extend his commitment and involvement in the SQL Server community."

LaRock joins Confio from an international financial services firm where he led a team of seven people and oversaw more than 175 database servers. He was also a software engineer at Logica and a programmer and analyst at AllPoints.

"I've used Confio's tools and found that they truly help identify the root cause of performance issues," said LaRock. "Because of Confio's great tools and its highly experienced senior DBA team, joining the company was a no-brainer. I get to work with industry experts and do what I love."

Confio's senior DBA team works directly with clients on Confio's Ignite™ for SQL Server, Oracle, DB2 and Sybase products. Ignite 8 captures both the conventional health statistics and the more advanced response-time data and correlates them with to deliver unmatched perspective on the database condition and how it is affecting end user experience.

About Confio Software

Confio Software develops database performance solutions that improve service and reduce the cost of operating databases and the applications that depend on them. Confio is known as the leading database monitoring innovator. Their flagship product, Ignite, uses response-time analysis, which focuses on improving response-time so users do not wait on their IT systems. Since the company's founding in 2002, Confio products are developed and supported from the Boulder, CO headquarters. For more information visit

Media Contact

Claire Mylott
Four Corners Communications for Confio
(303) 455-0933