Oracle president sheds light on big data worth
Wednesday, May 02, 2012
Database giant Oracle is currently trying take advantage of cloud computing and big data, which are considered two of the most influential developments in the IT industry. In an interview with V3, Oracle president Mark Hurd highlighted how the company views these trends.
Hurd told the news source that the vast majority of information obtained through big data and cloud computing systems is actually not worth much.
"[With big data], the opportunity exists to get a different level of atomic data that can affect a different type of business outcome," he told V3. "The bulk of the data isn't necessarily valuable to you, but there's something that is."
The Oracle president said that the advantage of big data is its relation to analytics, which allow organizations to pinpoint certain information to make changes.
Oracle has realized how disruptive big data and cloud computing can be for database administrators. To help DBAs lessen their workloads, the database giant and EMC recently launched the Data Domain Boost application, which will be integrated with Oracle's Recovery Manager to help DBAs improve their Oracle performance by reducing their backups up to 50 percent.